Convert more Property and Buyer Leads

What will it mean for your finances when convert more leads?
How many clients do you lose to other agents?
What will the future of your business look like with regular referrals?

In this article I’m going to share tips on how to build quality relationships with clients by using technology so you can get to where you want to be…

Let’s jump straight in with this simple idea:  Focus on your Client Journey.

If you don’t have a detailed journey mapped out, there is no way to produce consistency…  And that is exactly why your income might feel like a roller-coaster ride!

If you want to get better and faster results, work out a road map focusing on these 5 factors:

1. Awareness
2. Consideration
3. Decision
4. Retention
5. Advocacy

Nobody knows your clients better than you do and creating consistency & convenience might just be easier than you think - especially with some help from PropCon!

To get the ball rolling, I will share one tech tool that you can adapt & personalize to use in each of these 5 factors:

 Awareness

This Digital Business Card will set you apart from competitors where your unique story helps people to connect with you, client testimonials build trust and custom buttons helps visitors to reach out and ask for your help.

Consideration

This factor is particularly important in real estate because your marketing material is an extension of your personal brand.  Buyer/Tenants are making an emotional decision… What are you doing to grab their attention and give them a special experience?

PropCon’s property matching helps to offer each client a unique experience matching their needs to specific properties shared through a link.  Grab their attention & track engagement to see which homes they viewed most.  Better yet, give them the power to update their own POPIA communication preferences as show in this example.

Decision

Book more viewing appointments by making it easy for your clients to show you exactly which homes they like and want to see in person…

Our listing brochures has thumbs up & down icons for clients to use to easily enquire on a property - click here to see it in action.

Retention

The fourth factor is all about staying in touch with your clients to generate repeat business - especially after a successful transaction... This is the perfect opportunity to offer that WOW factor by wishing them Happy Birthday, Happy House Anniversary, Sharing valuable info on a regular basis etc.

PropCon sends you calendar reminders to your mobile app to help you to stay on top of your game!  Our scripts & templates saves you time and can be shared via WhatsApp, SMS or Email.

Advocacy

The last factor is the key to unlocking more referrals… You need to ask for more business from your network and make sure they know you are an estate agent who values their referrals.

PropCon gives you access to scripts & templates for SMS, Email and Whatsapp to stay top of mind. Another awesome feature is creating articles | blogs (just like this one) sharing valuable information like 5 Tips to prepare your Home to Sell or other topics such as Important steps every First Time Home buyer should take, Top 3 Restaurants to visit in the Area, Community Activities coming up for the Month etc.

As Richard Branson says:

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.”

If you believe that the success of your business is directly linked to the quality of relationships you have with your clients, but you feel lost - you are not alone!  PropCon gives you access all the tools & training you need to grow into the most successful estate agent you can be!