4 Reasons Why Every Estate Agent Needs Their Own Property Website

Estate agents, who are responsible for helping people buy and sell properties, need to have their own real estate property website for several reasons.

Personal Branding
The first and perhaps most important reason is personal branding. A website allows an estate agent to establish themselves as a professional and credible source of information about the local real estate market. This helps to build trust with potential clients, who are more likely to work with an agent who has a strong online presence.

Marketing Platform
Another important reason for estate agents to have their own website is that it provides an additional marketing platform. A website can be used to showcase all your properties, as well as providing information about the local area and the services that the agent can provide. This can help to attract new clients and generate leads, which can be converted into sales.

Lead Funnel
It is essential to keep leads within your sales funnel and not redirect them to external sites such as social media platforms or public property portals. Having your own website provides you with control over the user experience and the content they are exposed to, preventing them from being distracted by competitors or irrelevant content. To maximize the effectiveness of your online advertising efforts, it is necessary to direct them exclusively to your own website.

Central Hub
Finally, a website can serve as a central hub for all of an estate agent's online presence. Estate agents can use their website to link to their social media profiles, online listings and testimonials, and other online platforms. This makes it easy for potential clients to find and learn more about the agent, agency or area.


Okay so you are ready to get your own website... 

Why use PropCon?
PropCon offers the most cost effective real estate website offering in South Africa.  The website is fully customizable, which means that it can be tailored to the specific needs and branding of the agent or agency. This allows estate agents to have a professional-looking website that reflects their personal brand, without the need to spend a lot of money.

Click here to learn more about our website offering and to see some client examples.