Why should someone
choose you as their real estate agent??
If you’re not answering that question in a quick, succinct way, you probably need to make better use of your client testimonials.
Your testimonials are the basis of your reputation as a real estate agent - and (contrary to popular belief) it’s not just about a fancy words and trying to impress people.
Building trust and credibility through sharing the honest feedback (testimonials) from past clients is called
social proof.Social proof describes a phenomenon where people tend to look to others for reference, and even flat out copy their behaviour...
Sold properties, years of experience and past transactions are proof that you’ve been in the business helping others and will be able to do the same for others seeking your services...
BUT, are your testimonials scattered on different platforms, maybe still in your email inbox, on written letters stashed in a file, on WhatsApps received from grateful clients and totally unutilized…?While word of mouth can get some great results, it’s hardly the best option for the digital world we live in today. Luckily, you can easily leverage social proof on your digital business card to make an IMPACT.
Your PropCon Digital Business Card is the perfect place to capture testimonials and share them online. This way potential clients can scroll through multiple testimonials to create a bigger impact. Here is an example and when you click on the image, you can scroll through my own testimonials to see this feature in action:
Sharing client Testimonials should be one of the prime areas to focus on when adding features to your digital business card.
Instead of relying on promises about selling a property or finding a dream home for your clients, show them an example of a client who loved working with you...
Collecting testimonials and creating social proof is only part of the equation in generating more results with your online efforts...
Setting up a powerful digital business card and strategically sharing it is the other part - this is something we show you step-by-step once you create a profile with us.
Hope you’ve enjoyed reading this article and if you have any questions or comments, please send an email to
[email protected].