Why you should use Testimonials to market your Real Estate Brand...

Why should someone choose you as their real estate agent??

If you’re not answering that question in a quick, succinct way, you probably need to make better use of your client testimonials.

Your testimonials are the basis of your reputation as a real estate agent - and (contrary to popular belief) it’s not just about a fancy words and trying to impress people.

Building trust and credibility through sharing the honest feedback (testimonials) from past clients is called social proof.

Social proof describes a phenomenon where people tend to look to others for reference, and even flat out copy their behaviour...

Sold properties, years of experience and past transactions are proof that you’ve been in the business helping others and will be able to do the same for others seeking your services...

BUT, are your testimonials scattered on different platforms, maybe still in your email inbox, on written letters stashed in a file, on WhatsApps received from grateful clients and totally unutilized…?

While word of mouth can get some great results, it’s hardly the best option for the digital world we live in today.  Luckily, you can easily leverage social proof on your digital business card to make an IMPACT.

Your PropCon Digital Business Card is the perfect place to capture testimonials and share them online.  This way potential clients can scroll through multiple testimonials to create a bigger impact.

Here is an example and when you click on the image, you can scroll through my own testimonials to see this feature in action:


Sharing client Testimonials should be one of the prime areas to focus on when adding features to your digital business card. 

Instead of relying on promises about selling a property or finding a dream home for your clients, show them an example of a client who loved working with you...

Collecting testimonials and creating social proof is only part of the equation in generating more results with your online efforts...

Setting up a powerful digital business card and strategically sharing it is the other part -  this is something we show you step-by-step once you create a profile with us.

Hope you’ve enjoyed reading this article and if you have any questions or comments, please send an email to [email protected].
• S H A R E •
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Did You Know?

PropCon was designed for the individual agent, a small team and larger offices.

Your PropCon system allows you to work in your own bubble, collaborate with your team or the rest of the PropCon community.

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per month
Listing Management 3 unlimited
Manage all your real estate properties conveniently in one place to feature on
→ Own PropCon Website
→ Digital Business Card
→ Private listing landing pages
→ Social media platforms
→ Private Client Profiles
→ Property24
→ Private Property
→ Gumtree
→ ImmoAfrica
Contact Management 3 unlimited
Manage all your clients and leads in one place with our real estate specific CRM.

Some features include:
→ Property matching
→ Manage birthdays, house anniversaries, follow ups, meetings etc
→ Seller feedback landing pages
→ Bulk communication via WhatsApp, SMS & Email
→ POPIA preference management
→ Custom tagging aka data segmentation
→ Personal drive to keep client documents

Register a free trial to see all the features in action
Articles & Blogs 3 unlimited
A clever way to share valuable information without sending your clients off to other websites so they can stay in your funnel.
You can feature your articles on your own website, digital business card or share it directly with client via multiple communication channels.
Examples:
Listing Collections - unlimited
A powerful way to create a multiple listing landing page to share via a single URL in bulk to a specific group of contacts, on social media platforms or a PropCon Website.
These listing collection landing pages can be created in just a few clicks.
Examples:
Client Landing Pages 3 unlimited
Automated private landing pages with your company branding made out to your client by name where they see all their listing matches and update their POPIA communication preferences.
Example:
→ Rolien Barnard Private Profile
Listing Landing Pages 3 unlimited
PropCon automatically create beautifully designed and eye-catching listing landing pages for you.
Market listings privately to your database or publicly on a PropCon Website.
Examples:
Digital Business Card
Use this powerful tool to capture your unique Personal Brand, add images & videos, feature your favourite listings & articles, add client testimonials to promote trust and use custom buttons to generate more leads.
Examples:
Owners Feedback
Keep your homeowners and landlords updated on the marketing of their properties with regular feedback shared via a link. Looks impressive, but only takes a few minutes to create. (see example)
Owner's feedback private page
Bulk Communication
Use tried-and-tested scripts to communicate with your contacts in bulk through:
→ WhatsApp
→ Email
→ SMS
→ MailChimp
Deal Tracking
Keep track of your residential and commercial deals.
Some of the main features include:
→ Deal management
→ Deal Progress History
→ Deal Payout History
→ Linking of Buyers, Sellers and Lawyers
→ File Management for FICA docs etc
→ Integrated Calendar with Tasks and Reminders
→ Notes
→ Timely Alerts and Reminders
Real Estate Calendar
One-of-a-kind calendar specifically designed for busy estate agents. Linked to each one of your contacts and listing to effortlessly keep track of important dates. Ability to send automated appointment reminders to your clients.
Daily Tasks
Make sure you don’t miss important tasks by ticking them off your daily tasks check list.
Property Matching
Add a unique wish-list to automatically match clients with properties on a continuous basis. Track engagement with your listing(s) with our view counter.
Example:
→ Rolien Barnard Personal Profile
Drive File Storage
A convenient way to save all your important documentation safely in the cloud.
File types like:
→ PDF
→ Word and Excel
→ Images
Partnerships
Collaborate with your favourite colleagues to dramatically increase sales through sharing your listings and contacts. Keep more sales in-house by using a centralised database.
Training & Webinars
Learn your new system through a fun journey of short video, access our library filled with free training videos and join our monthly live webinars!
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