Performance Tracking

Measure performance and predict future outcomes to optimize your real estate strategy

Track and analyze key real estate metrics automatically or manually, and view trends on a single or comparison graph over a specified date range.

This powerful feature allows you to assess the impact of your marketing efforts, measure performance, and start predicting future outcomes to optimize your real estate strategy for better results.
Analytics and Metrics
Analytics trends for real estate metrics can be tracked automatically or manually and displayed on individual or comparison graphs over a specified date range. This allows property agents to monitor key performance indicators (KPIs) such as lead generation and conversion rate to name a few.
Daily Metrics
Monitor over 50 essential real estate metrics within your database, all automatically calculated by PropCon. Easily update metrics manually—for instance, if you made phone calls outside of PropCon. A convenient shortcut button provides quick access to edit key performance indicators, ensuring your data stays accurate and up-to-date.
General Graphs
Choose from 4 graph templates to track your real estate communications, mandates, property matches, and overall counts for listings, contacts, wish lists, and calendar entries. These tools help agents visualize key metrics, optimize database management, and stay organised.
Custom Graphs
Looking to compare multiple real estate analytics on a single graph? No problem! Create custom graphs by selecting the specific daily metrics you want to monitor over a set period. Track key performance indicators like listing views, leads, communication history, and sales progress—all in one place.
Comparison
Your graph includes a comparison button that lets you analyze current date range metrics against a previous period. This feature helps real estate agents quickly identify whether key performance indicators—such as property views, lead generation, and client engagement—are trending upward or downward.
Notes
Each graph includes a General Notes section, allowing real estate agents to add feedback and insights for future reference. This feature helps you keep track of important observations related to property performance, client interactions, and market trends, ensuring you stay informed and proactive in your strategies.

How Can PropCon Benefit You?

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Trusted by Thousands

PropCon is trusted by thousands of estate agents throughout South Africa, providing them with an affordable, user-friendly real estate technology solution that enhances their sales and rental business operations in both the residential and commercial space.

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Did You Know?

PropCon was designed for the individual agent, a small team and larger offices.

Your PropCon system allows you to work in your own bubble, collaborate with your team or the rest of the PropCon community.

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